I may be a BMW fan, but that doesn’t mean everything they do makes sense to me. Far from it, in fact. For example, I wasn’t too impressed with anything American designer Chris Bangle (with BMW between 1992 and 2009) […]
Tag Archives: audi
Copying is Cheaper
It isn’t that long ago when Volkswagen AG attempted to set its Spanish daughter-brand Seat in the market as a youthful, fresh and emotion-rich marque. Apparently the consumer didn’t buy it and so the company has now repositioned the brand […]
For China’s Rich and Tasteless
China’s wealthy are facing a massive problem: the density of Mercs, Bimmers and Audis on the streets of Chinese cities is so high that they are suffering from ‘status inflation’. In other words, there’s room for more differentiation. This is […]
Plasticise the Automotive Experience
With many a sporty car, the noise is even more important for the experience than pure performance. If it sounds fast and brutal, the brain seems to amplify the car’s actual speed. Carmakers know this full well, and in recent […]

Jaguar tops vehicle ownership study
I don’t know who is more surprised by this announcement – me or Jaguar. But the best car to own is the Jaguar which claims the top spot in the J.D. Power/What Car? 2012 UK Vehicle Ownership Satisfaction Study. The […]

Is You-Know-Who Your Favourite Motoring Journalist?
Here’s a quick question for you; who is the greatest footballer of all time? Eh, what was that you said – Pele? Sorry, he doesn’t count as people are always talking about him. I know that he scored over a […]
The GTI Superlative
I used to drive a VW Polo for a while. It was a corporate lease and, consequently, it had to be the Bluemotion. You know, that’s the one with a coffee grinder for an engine. I never quite fancied that […]
A Light Tank
Is your house in the countryside? And do you have to take your kids to school every morning, through puddles and ditches? But do you think a Land or Range Rover is for the proletariat? Then you’ll be happy to […]
German-built French Suspension
Perhaps you caught this in automotive news recently: General Motors and PSA, the company that supplies the world with Peugeots and Citroens, have announced a serious collaboration. You’re not paying close attention if you haven’t noticed yet: carmakers globally, except […]
Hong Kong’s Hot Wheels
I was in Hong Kong yesterday. They have three types of vehicles there. To understand this, some background info first. Hong Kong is a very wealthy place. It breathes decadence and has a ridiculously commercial mindset. You literally walk from […]
Nissan’s Redefining Bonkers
The Nissan Juke is high up on its wheels, sporty and it looks a bit like the love child of a frog and a wild boar. That’s what makes it so cool! Yep, it’s a bit of an absolute oddball […]

Merc: Your Model Names Are Like Chinese to Me!
I hate to admit it – because after all I am a car nerd and a bit autistic – but Mercedes-Benz is the only car brand sold on the Western hemispheres of which the great majority of its model names […]

Fuel economy: Real-world miles per gallon information now available
We’ve all done – got to the end of a long journey and wondered where the fuel has gone. And no you probably haven’t made a miscalculation because the published fuel economy figures which you use for the trip are […]
New Audi Q5 aims for new heights
There’s no doubt that anyone wanting an agile off-roader could spend less and get something that does more than the Audi Q5. Though, like most off-roaders bought in this country, this one won’t be getting its tyres dirty any day […]